AQ Analytics

The organizational structure of a company’s brands, products, and services. Different from internal business structures, this definition creates a relatable way to understand your business.

The space in which a brand exists in the market and current culture. This phase lays forth the argument for a brand in a more meaningful way and lays the groundwork for it’s purpose.

In this portion we clearly create a definition for your brand and business that not only aligns with the market, but differentiates it with a unique Brand Mission. We do this by aligning your vision with your key offerings.

What does your brand do? How does it benefit the people who are your customers? And what is your unique personality? These come together to define your position and how you strategically differentiate to your primary and extended audience.

By aligning product attributes with product and emotional benefits, we develop a strategic framework to create deeper connections with your audience. This is a critical component that will form the messaging platform.

Defining the unique characteristics of the people we will be reaching out to including primary market, core personas and secondary audiences.

With varying levels of detail and research, we can understand your audience’s emotional and functional drivers and how to best align those to your brand.

This is the initial groundwork for the aesthetic expression of a brand including visual treatments, language, deign ethos and experiential guidelines.

As a cumulative output for all this work, the Value Proposition is the pitch for the brand or product: instantly understood, and intuitively appealing.