RAD
Reformative. Anthropic. Design.
Change isn’t optional. The systems we rely on do not serve us, and maintaining the status quo isn’t enough. Survival is the new paradigm, and “normal” never worked.
RAD is about going deeper. About “grasping things by their roots”.* It uses the most powerful tools we posess: words, stories, and information. RAD begins with humans, not consumers. We challenge accepted methods because creativity is about impact, not static processes.
RAD Tenets
Radical times. Radical design.
Radical design “grabs an issue by the roots”. It doesn’t just design a thing. It addresses the system that supports it in an attempt to reform processes, commercial practices, ecological and social impacts - for positive human outcomes.
Fuck. Normal.
Normal is an illusion and a fallacy. Normal is doing the same things that aren’t working anymore.
Isolation is the absence of others. And the future.
The story of our world is one of deepening isolation—from the natural world and from the care of, and for, other people. This spiral of diminishing returns threatens our capacity for compassion, and our communal foundations.
Your mind is being hacked.
Attention manipulation is altering our personalities, politics, brain chemistry, and our very relationship with reality. Vigilance is required to safeguard our mental autonomy and societal values.
Creativity is a survival skill.
Creativity is the courage to think and do differently to advance the human condition. It is the stories we tell which create the foundation of culture. It binds us together in shared values.